GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting.
The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting.
The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.