New Animates brand platform via Insiders Agency

AUCKLAND, Today: Creative shop Insiders Agency and Animates have created a new brand platform, aimed at bringing more joy to the lives of our pets.

CCO Craig Whitehead said: “Geez, the past couple of years really have barked haven’t they?

“Whether it’s another new strain of Covid, the doom and gloom from ‘expert’ economists, ram raids, wars, extreme weather events or the price of broccoli, there always seems to be something getting us a bit down.

“Well, Animates and the Insiders Agency reckon New Zealand can do with a bit more joy in our lives.

“Is there a better feeling than being bowled over at the front door when you arrive home after a crappy day?”

“So they’ve taken it upon themselves to do something about it. How? With a new brand platform to make happy happen every day.

“It’s a fact. Pets make the world a happier place. Think about it. Is there a better feeling than being bowled over at the front door when you arrive home after a crappy day?

“Or when your four-legged friend waltzes uninvited across your keyboard on an important zoom call? Or when the whole family spontaneously cracks up as ‘someone’ lets one go from under the coffee table?

“Pets have an uncanny ability to make us happy just when we need it. And this new brand platform delivers happiness in spades.

“Awesome track, cute pets. Done. Happy days.”

THE MENAGERIE

Client: Animates Vetcare NZ
General Manager Marketing: Nathalie Moolenschot
Senior Marketing Manager: Sarah Sleeman
Studio Manager: Scott Harley
Strategy, Creative & Production: The Insiders Agency – Craig Whitehead, Jarad O’Hara, Jack Whitehead, Case Dakota, Belinda Kenna, Nina Kuzmic, Kat Dean, Hillary DePuy
Music: It’s a hap-hap-happy day, Arthur Askey
Media: Hearts & Science

• insidersagency.com