It’s ORCA time!

AUCKLAND, Today: Entries for the 2023 Outstanding Radio Creative Awards (ORCA) are now officially open, providing an opportunity for those in the ad industry to showcase their audio creative talents and capture the attention of industry leaders.

This year the competition is split into two categories: Standard Campaign (15-60 second on-air spots) and Non-Standard Campaign (including alternative lengths, adlets, announcer reads, traffic products, and podcasts).

“Submitting an entry is as easy as sending in an audio file and some basic campaign details.”

A Grand ORCA will be awarded in each category, as well as one overall People’s Choice Award:

• The Grand ORCA: $ 5000 cash prize & $ 5000 radio schedule
• People’s Choice Award: $ 2000 cash prize & $ 2000 radio schedule

The competition is open to agency and independent creatives who have had a campaign on air in New Zealand between 1 July 2022 and 30 June 2023.

The Radio Bureau GM Peter Richardson said: “Submitting an entry is as easy as sending in an audio file and some basic campaign details through trb.co.nz/orca.

“ORCA campaigns will be judged based on creativity, execution, effectiveness, and innovation. The esteemed panel of judges for the 2023 awards will be announced in due course.

Entries close on 30 June 30 2023.

• trb.co.nz/orca