Goats put big tiny house-maker on the Radar

AUCKLAND, Thursday: K-Road brand agency The Goat Farm and media agency Sneakers Media have launched a new national TV/broadcast video on demand/radio/digital media campaign for tiny house-maker HouseMe.

The hero TV spot is fronted by national treasure Te Radar and was shot both inside HouseMe’s enormous Takanini factory and on location in Te Puke.

HouseMe national sales & marketing manager Bryce Glover said: “With 4500 or so homes, Te Puke is famous for matching HouseMe’s production tally as well as for its kiwifruit.)

“I heard his voice in my head from when the script was first written. The final result confirmed he was the ideal choice for the brand.”

“The campaign hits all the right notes. We wanted people to know that we’re a big player, we make great houses and that people can trust us.

“It’s clearly worked, with the media and creative approach leading to a huge jump in leads in the week since the campaign has gone live.”

TGF creative director Vaughn Davis says working with Te Radar was a highlight.

“I heard his voice in my head from when the script was first written,” he said. “The final result confirmed he was the ideal choice for the brand.”

• View the tvc below

CREDITS

Client: HouseMe
National Sales & Marketing Manager Bryce Glover
Creative Agency: TGF
Creative director: Vaughn Davis
Business director: Tim Dixon
Digital artist: Alana Howitt
Media Agency: Sneakers Media
Managing Partner: Elaine Gibbons
Managing Partner: David Parker
Production: Spoon TV
Director: Daryl Spooner
Producer: Natalye Spooner

• tgf.co.nz
• sneakersmedia.co.nz
• spoontv.co.nz
• houseme.co.nz