FCB brings Four Square back to TV in ‘glorious’ rebrand

AUCKLAND, Today: FCB Aoteaora and Four Square have released their King’s Feast campaign to crown their recently launched What’ll It Be Today platform.

This marks Four Square’s first return to television in almost 20 years, and follows their How Convenient spot, where two wily ladies fleece a young man of his grape juice and chocolates as he boards a bus.

Four Squares’ aim was to reignite the love New Zealanders have for it and reinforce that their 226 stores across the country are the go-to destination for whatever they need, when they need it.

Four Square head of marketing & CX Diane Clark “Bringing Four Square back to the airwaves feels like a home coming and the heroic story of King’s Feast is a fun way to demonstrate convenience.

“The platform was initially launched via a new design system and has been in market with radio, OOH, social and digital for a year, winning multiple awards along the way.”

“It’s a privilege to be part of the team reinvigorating such an iconic brand and investing in its long-term growth.

“The What’ll It Be Today platform was initially launched via a new design system and has been in market with radio, OOH, social and digital for over a year, winning multiple awards along the way.

“King’s Feast builds on these foundations, reaching the widest possible audience with a beautiful piece of storytelling.

FCB CCO Leisa Wall said:“We’ve loved working on the latest chapter of this iconic brand.

“When you visit a new Four Square store you’re struck by the way they have evolved with the times but still kept hold of that lovely sense of nostalgia, so it was important to us to ensure this balance was achieved in the brand work too”.

• View the 60s spot below

CREDITS

Client: Foodstuffs NZ
Agency: FCB Aotearoa
Media Agency: PHD Media
Production Company: Scoundrel
Director: Ric Cantor
Executive Producer: Adrian Sharpiro
Producer: Anna Stuart
Casting: Catch Casting
DOP: Maria Ines Manchego
Offline editor: Alex O’Shaugnessy
Colourist: Dave Gibson
Online: Stuart Bedford
Sound design & Original Soundtrack: Cam Ballantyne / Beatworms
Photographer: Dan Max (Maxy)

• fcb.co.nz