ASB’s card tracker feature brings subscriptions to life via The Monkeys

ASB’s new card tracker feature, accessible through the ASB Mobile Banking app, is being launched in a campaign where subscriptions become tangible.

Created by The Monkeys Aotearoa, part of Accenture Song, the campaign shows how the bank’s new card tracker feature allows ASB customers to conveniently view their subscriptions in one place by bringing someone’s subscriptions to life.

The campaign is supported by a range of shorter form videos focusing on specific subscription themes – from food delivery, to music and streaming, gym memberships and wellbeing along with activity across digital, social and on ASB’s internal and owned channels.

ASB Chief Marketing Officer Helen Fitzsimons says: “ASB has an ambition to create integrated brand experiences that solve genuine customer problems. Card tracker is a fantastic tool that is helping accelerate the progress of New Zealanders. We were surprised to discover that a third of ASB customers were spending more than $ 100 a month on subscriptions. We wanted to offer Kiwis the opportunity to review and track their subscriptions that may be being underutilised shall we say!”

The Monkeys Aotearoa Chief Creative Officer Damon Stapleton adds: “We’re all guilty of signing up to a subscription on a whim and forgetting about it. Suddenly, those free trials become our monthly expenses. Add on exercise apps, online games and meal-kits, and people find they are spending hundreds of dollars a month on subscription services.”

Check out ASB’s ‘See your subscriptions in one place’ campaign films below:

Campaign Credits

Client: ASB

Chief Marketing Officer: Helen Fitzsimons

Everyday Money Marketing Lead: Ashleigh Smith

Campaign Manager: Sarah Davies

Associate Marketing Manager: Bridie O’Malley

Brand Experience Lead: Bianca Osborne

Creative Agency: The Monkeys Aotearoa, part of Accenture Song

Chief Creative Officer: Damon Stapleton

Chief Business Officer: Storm Day

Creative Director: Christie Cooper

Creative Director: James Conner

Senior Creative: Liz Richards

Senior Creative: Nick Dellabarca

Head of Production: Rosie Grayson

Group Business Director: James Allan

Senior Business Manager: Harrison Stone

Production:

Production Company: The Sweet Shop

Executive Producer: Ben Dailey and Kate Roydhouse

Director: Max Barden

Producer: Annelise Yarrell

DOP: Crighton Bone

Offline: Julian Currin

Online: Perceptual Engineering

Audio: Liquid Studios

Photographer: Fraser Clements, Match Photographers

Media Agencies:

Dentsu, Acquire and Search Republic

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