November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Vizio Debuts Branded Content Studio, Refreshed Home Screen at NewFronts

Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations. The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $ 200 million in commitments, a 100% increase. So…
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