November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Gorillaz Treats Fans at Home to AR-Enhanced Coachella Show

Augmented reality made an appearance at the recent Coachella music festival in California, as the band Gorillaz used AR technology to enhance their performance for home viewers. The AR tech was featured during Gorillaz’s performance of “Skinny Ape.” Throughout the song, YouTube viewers could watch larger-than-life versions of the band’s virtual avatars sitting or standing…
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