Augmented reality made an appearance at the recent Coachella music festival in California, as the band Gorillaz used AR technology to enhance their performance for home viewers. The AR tech was featured during Gorillaz’s performance of “Skinny Ape.” Throughout the song, YouTube viewers could watch larger-than-life versions of the band’s virtual avatars sitting or standing…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Business Insider Embraces Emotional Analysis To Boost Contextual Targeting
Reel good yarns with Johnny Barker
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency