Ooh!media NZ has introduced a fresh Video Out of Home (VOOH) content service that will be accessible in retail hubs across Aotearoa, allowing clients to showcase their video content via an extensive VOOH network, with has an exclusive reach of over 2.3 million Kiwis* each month.
With the aim of making public spaces better, oOh!media NZ has developed a video offering that will enable brands to connect with consumers as they live, work, shop and play.
According to Advertising Standards Authority figures, Out of Home revenues doubled between 2014 and 2021, with a 12.1 percent** increase in digital video revenues last year, both formats bucking the trend of declining traditional broadcast mediums.
Ben Gibb, Head of Revenue and Product of oOh!media NZ, believes that Video Out of Home is a natural extension for any marketer’s screen strategy, as traditional free-to-air television has declined due to the rise of streaming services. Gibb sees video-capable digital Out of Home screens as the next evolution and a growing delivery vehicle for short-form content.
To kickstart this new offering, oOh!media NZ is collaborating with Auckland Zoo, providing video content straight from the zoo. This content will bring a taste of Auckland Zoo to the mall visitors with eye-catching video content of animals at the Zoo as well as wildlife cared for in the wild through the Zoo’s many conservation fieldwork projects.
*Source: CMI **Source: SMI, FY 2022
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