Roku Debuts New Originals, McDonald’s Joins Roku City at 2023 NewFronts

Roku’s popular screensaver, Roku City, is getting a new partner. McDonald’s is joining TV’s biggest digital downtown, becoming the first brand to integrate with the screensaver, the companies announced Tuesday afternoon during Roku’s NewFronts presentation at New York’s Chelsea Factory. The partnership is set to create plenty of reach for McDonald’s. Internal Roku data found…
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