As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. Brands such as Sephora and Tiffany & Co. tested Meta’s update, which included AR filters to market to the company’s younger audience. Previously, Meta offered AR ads in its Facebook and Instagram feed…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Reel good yarns with Johnny Barker
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
How Streamers Respond To Mounting Pressure From Buyers And Investors