November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Microsoft Details How Advertising Works on Bing’s AI-Driven Chat-Based Search

Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft’s Bing search engine will change its ads business. The answer is, to start, not a lot. The process of buying advertising on Bing is no different now than it has…
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