R&R and Honda release new campaign for new hybrid SUV

Rainger & Rolfe and Honda have unveiled a campaign presenting the debut of the new ZR-V e:HEV hybrid SUV.

“It was important to reflect the passion and dedication Honda NZ has for the brand and their customers” says Kelly Putter, Creative Director, Rainger & Rolfe. “The brief was to connect with the hearts, minds and aspirations of New Zealanders and I feel we’ve achieved this with some really bright, bold and emotive work.”

Mr Nobuya Sonoda, Managing Director, Honda New Zealand Limited, says: “We wanted a campaign that delivers the joy of driving, brand awareness and a quality Honda positioning and R&R have delivered exactly that.”

Media channels include TV, OOH, social and digital (courtesy of Wavemaker NZ) and a plethora of collateral and signage around the Honda stores supporting Honda Ambassadors. As part of the campaign there has also been a major refresh of the Honda Online Store to accelerate the future of car buying in ways not previously seen.

Credits

Honda: Nobuya Sonoda, Peter Ashley, Lulu Ran, Frances Fan, Jody Bews-Hair, Johann Howard

R&R: Kelly Putter, Aaron Jacobsen, Sophie Ly, Jen Connelly, Lauren Plumb, Olga Wujkowski, 

Erika Harsant, Graham Bannister

Wavemaker: Grant Anderson, Megan Clapham.

Film Construction: Perry Bradley, Belinda Bradley, Harriett Maire, Renaud Maire, Ivan Barge, 

Gary Sims, Luke Wheeler.

Photography: Lee Howell

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