May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Bombay Sapphire Turned to a Robot to Inspire Human Creativity

The debate around artificial intelligence replacing humans has been reignited in recent months, and it’s one that gin brand Bombay Sapphire will further stoke as it employs a robot to re-create inspirational images from humans as part of a dedicated gallery installation. “It’s far outweighed our expectations, which shows a real curiosity and a wish…
Adweek Feed