December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Snapchat Celebrates Daft Punk With Worldwide AR Experiences

Daft Punk’s Random Access Memories 10th Anniversary Edition releases Friday. To celebrate, Snapchat’s AR Studio partnered with the musician’s creative team to create a series of augmented reality experiences called “Daft Punk: Memories Unlocked.” Beginning Wednesday, Snapchat users will be able to scan the original Random Access Memories album artwork with Snapchat’s camera to trigger…
Adweek Feed