Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.
The post The Big Story: SPO Spring Cleaning appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.
The post The Big Story: SPO Spring Cleaning appeared first on AdExchanger.
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