Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.
The post The Big Story: SPO Spring Cleaning appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
Show us yours: Sexual Wellbeing Aotearoa encourages Kiwis to draw their ‘bits’
Exclusive: Puppy Bowl XXI Partnerships Take Flight
A New Flood of Money Is Crashing the Influencer Marketing Industry