November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Ins and Outs of an Experiential Activation at Coachella

Every year, fans gather in Indio, Calif., to witness some of their favorite musicians and discover new ones. Like any live event, there is a lot of planning involved, especially for the big brand activations that attendees will witness through both weekends of the festival. This year, a new poster entered the lineup, except her…
Adweek Feed