Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency doesn’t happen overnight.
The post The Buy Side’s Journey Toward Alternative TV Currencies appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency doesn’t happen overnight.
The post The Buy Side’s Journey Toward Alternative TV Currencies appeared first on AdExchanger.
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