Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency doesn’t happen overnight.
The post The Buy Side’s Journey Toward Alternative TV Currencies appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run