Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their...
Toward
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers...
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt...
McCann Worldgroup has announced a new sustainability dashboard, the Green Tracker, to measure progress as it works to decarbonize its...
Retirement equity fund TIAA and The Martin Agency are taking bold steps--literally--to address the massive financial disparity plaguing Black Americans...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost...
Despite the economic headwinds facing digital publishers, Axios is in growth mode. The publisher eclipsed its overall 2021 revenue numbers...
When you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mix Of Arc And Science Arc XP, The...