For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly. Optimize continuously. If the...
Toward
The tech giant unleashes a new protocol called WebMCP, designed to help sites structure how AI agents interact with them....
Even as Meta pours billions into AI, Mark Zuckerberg said ads will remain the company’s core business. Adweek Feed
Scope3 is cutting some jobs as part of what it characterizes as a strategic restructuring. Adweek Feed
Under price pressure, consumers abandon their usual shopping behaviors. Adweek Feed
Moving-and-storage companies rely heavily on word of mouth. If a customer has a good experience, they’ll probably recommend the service...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...
Things are moving (pardon the pun) FAST in CTV programmatic. Total spend topped $ 21 billion in 2023, representing roughly...
Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their...
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five...