April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

3 Ways the Murky Programmatic Industry Made Strides Toward Progress in 2023

The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five days during the last week of December. Programmatic advertising has been called out for not being transparent, being wasteful, violating people’s fundamental rights to privacy and depleting the power of independent publishers, among other allegations….
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