November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Vogue’s Met Gala Livestream Notched 53 Million Views in 24 Hours

On the first Monday in May, more than 53 million people across the globe tuned in to watch Vogue’s third livestream of the Met Gala, the annual fashion extravaganza that serves as both the primary source of funding for the museum’s Costume Institute and, increasingly, a tentpole event for Cond? Nast. Within the first 24…
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