Sky Sales announces new Business Director

In a strategic move to enhance its sales force, Sky Sales has announced the appointment of Vaughan Lovell as new Business Director.

Lovell brings more than 10 years media agency and client facing experience and is ‘returning to his roots’ having worked at Sky prior to moving agency side.

A well-liked and respected media executive, he has a wealth of Client Service experience from his time at PHD, Carat/Dentsu and was most recently Associate Business Director at Mediacom.

A key focus for Sky Sales is to increase its market presence and provide higher service levels to its advertising clients.

Sky’s newly appointed Chief Media and Data Officer Lauren Quaintance welcomed Lovell to the team.

“Vaughan brings a real breadth of experience and has an in-depth understanding of the local market. We are thrilled to have him re-join the Sky Sales team as we look to realise the significant opportunity presented by our superb content and understanding of our customers.”

Lovell says he is pleased to re-join Sky “at such an exciting time on the eve of the 2023 FIFA Women’s World Cup and the Rugby World Cup 2023 – both of which present unique opportunities for clients”.

Sky is currently recruiting for a Head of Advertising Sales to lead the team in the new financial year. Lovell joined the team on May 8, 2023.

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