Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a “specific, one-to-one experience” for each customer.
The post Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel appeared first on AdExchanger.
More Stories
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
Ecotricity and Colenso work towards a cleaner greener Aotearoa
Overnight Cable News Ratings for Oct. 22-24: Kamala Harris Town Hall Benefits CNN