Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a “specific, one-to-one experience” for each customer.
The post Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs