Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a “specific, one-to-one experience” for each customer.
The post Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup