November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

McDonald’s Creates Product Placement Hunt in Movie Scenes

Movie product placement is being taken to a new level by McDonald’s with a campaign that will reward viewers each time they see the brand onscreen. Described as a “reversed product placement campaign” to promote McDonald’s delivery through its app in The Netherlands, “Order That Scene” will target people having movie nights at home. With…
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