Movie product placement is being taken to a new level by McDonald’s with a campaign that will reward viewers each time they see the brand onscreen. Described as a “reversed product placement campaign” to promote McDonald’s delivery through its app in The Netherlands, “Order That Scene” will target people having movie nights at home. With…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company