DDB Group Aotearoa and McCafé brew up new brand platform

McDonald’s and DDB Group Aotearoa have unveiled their newest McCafé brand platform, titled ‘Great Things Are Brewing’ emphasising the significance of a great start to the day.

“We wanted to develop a platform that our coffee lovin’ nation would relate to. For many of us, a day doesn’t get started until we down our first cup of coffee. With this work, we wanted to go a step further, by owning the morning coffee moment and linking it to a day of greatness,” says Karla Fisher, Lead Business Partner at DDB Aotearoa.

Luke Rive, Director of Marketing at McDonald’s says that McCafé is set to cement its position as the go-to for Kiwis who want to start their day off right.

“This latest work serves as a great reminder for our inner optimist to start with a cup of McCafé coffee; harness the day’s potential and turn it into something great,” says Rive.

This fully integrated campaign is running across all channels including TVNZ and radio partnerships, digital outdoor, social media, owned website and in-store.

30” TVC: McCafé Great Things Are Brewing 30″

Agency Credits: DDB Group Aotearoa

Client credits: McDonald’s

Director of Marketing: Luke Rive
Head of Menu: Nikki Jeffcote
Senior Brand Manager: Nicky Moltschaniwskyj Brand Manager: Angela Favis

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