Federation wins KiwiRail from DDB

AUCKLAND, Friday: KiwiRail has appointed Federation as a strategic creative agency partner for its Rail Safety advertising, effective immediately.

Neither the client nor the agency would confirm there was a pitch – and did not reveal the incumbent (who M+AD believes was DDB).

“Neither would confirm there was a pitch – and did not reveal the incumbent.”

The Feds’ first mission is to develop and deliver a new creative platform for Rail Safety Week.

This first major initiative in a long-term, national rail safety programme is designed to reduce incidents around railway tracks, preventing harm and reducing the number of collisions and near misses between people, vehicles and trains.