AUCKLAND, Friday: KiwiRail has appointed Federation as a strategic creative agency partner for its Rail Safety advertising, effective immediately.
Neither the client nor the agency would confirm there was a pitch – and did not reveal the incumbent (who M+AD believes was DDB).
“Neither would confirm there was a pitch – and did not reveal the incumbent.”
The Feds’ first mission is to develop and deliver a new creative platform for Rail Safety Week.
This first major initiative in a long-term, national rail safety programme is designed to reduce incidents around railway tracks, preventing harm and reducing the number of collisions and near misses between people, vehicles and trains.
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