December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WBD’s Jon Steinlauf on Holding an Upfront Without Talent—or David Zaslav—Onstage

As upfront week presentations wrap, Adweek’s postmortem chats with every ad sales chief continue. We’ve already spoken with NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale and Disney’s Rita Ferro. Next up is Warner Bros. Discovery’s Jon Steinlauf. In its first full year as a merged company, Warner Bros. Discovery is about to unveil…
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