December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Global Ad Spend on the Rise, but Digital Growth Is Slowing

Advertising spend is expected to grow globally this year, with inflation driving it to $ 727.9 billion and $ 3 of every $ 5 going to digital channels over the next three years. However, according to Dentsu’s latest biannual global forecast, digital spend is likely to slow to single-digit growth in the future. Dentsu is predicting a 3.3%…
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