Global Ad Spend on the Rise, but Digital Growth Is Slowing

Advertising spend is expected to grow globally this year, with inflation driving it to $ 727.9 billion and $ 3 of every $ 5 going to digital channels over the next three years. However, according to Dentsu’s latest biannual global forecast, digital spend is likely to slow to single-digit growth in the future. Dentsu is predicting a 3.3%…
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