HYPER switches on programmatic trading with Hivestack

HYPER, fast becoming New Zealand’s largest retail DOOH media publisher, has announced a new partnership with Hivestack, a leading independent, programmatic digital out of home ad tech company.

HYPER’s network of 400 premium DOOH screens across Mobil, Liquorland, Briscoes and Rebel Sport store networks will now be exclusively available on the Hivestack DSP. A rapid advancement in the availability of new DOOH venue types that can be accessed programmatically in New Zealand. 

HYPER General Manager of Media – Chris Burton says: “HYPER’s retail DOOH network caters to both brands ranged in our retail partners stores and external advertisers looking to capitalise on the unique audiences, mindsets and missions these environments cater to.  A huge opportunity for contextual creativity that truly connects at precisely the right moment. 

“Our partnership with Hivestack brings the necessary technology and tools to bear, to make deeper audience segmentation, targeting, campaign optimisation, and synchronised cross-channel messaging possible. A huge leap for us and the DOOH industry.”

Hivestack Sales Director – Ash Houghten says: “We’re incredibly excited to partner with HYPER given the substantial growth of retail media across the globe. Buyers are the real winners in this scenario, now being able to reach their audiences across a vast range of new retail assets throughout the country. This is a great step forward for programmatic DOOH growth in NZ.”

The integration of programmatic technology into retail environments unlocks a multitude of new and captivating benefits for advertisers. Hivestack’s DSP leverages diverse data sources, enabling advertisers to segment shoppers based on their behaviours and interests with unparalleled precision.

With enhanced targeting capabilities, advertisers can now deliver contextually relevant, full-motion campaigns that drive impact, foster engagement, and amplify campaign effectiveness. 

As the retail media landscape continues to evolve, HYPER sets its sights on pushing the boundaries of the New Zealand DOOH industry by providing unparalleled opportunities for brands to engage with highly defined retail audiences in new and impactful ways.

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