November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

B-to-B Marketers Show Confidence Around AI Adoption

New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool to simplify content creation in the coming year. Almost two-thirds of b-to-b marketing leaders (62%) have “a good understanding” of how to use generative AI within their marketing, the study reveals. Created alongside Ipsos, the…
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