NSPR expands team with former radio producer and talent manager

Tom McKenzie, a former producer at Today FM, and skilled talent manager Josie Rainer have joined PR, talent management and communications team, NSPR.

With McKenzie’s background in radio production, talent management, and content generation, the NSPR team knew he would bring a unique and valuable skill set to the communications/PR landscape. 

“Tom was one of our favourite producers to work with during his time at Today FM. He was super-efficient, ideas and solution orientated with a nose for news, which is a skillset we knew was transferable to the public relations and talent management work we do,” says NSPR’s acting Managing Director Rebecca Reid.

Having previously served as executive producer for The Edge breakfast show, hosting a nationwide drive show on More FM, and working on London’s number one breakfast show at Capital FM, McKenzie is eager to transition into the field of communications.  

“I am thrilled to be joining the NSPR team,” McKenzie says. “I admire the talented team and the values they uphold. I am excited to leverage my experience and skills to deliver innovative PR approaches for NSPR’s clients.”

Reid says that as “NSPR prioritises hauora (health), whānau (family) and whanaungatanga (connection)” Tom felt it was the right place to kick off his communications career, while Rainer had liked the NSPR style long before she joined.

Rainer, of Te Ati Awa decent, comes from a varied background in corporate communications and project management and is managing the talent across the NSPR stable while Kate Grant is on maternity leave. 

“Josie is an organisational star that has our talent side of the business humming,” Reid says. “She is creative, and connections focused while getting the job done and thinking five steps ahead for our talent.” 

Rainer says: “I love making things happen, and being part of the dynamic and supportive NSPR team means I can be a little technical and creative while I do that. I am enjoying working with the exceptional NSPR talent, all our lives are brighter with them in it.”

NSPR has a diverse range of clients across Aotearoa and Australia. Passionate about sustainability, NSPR were B Corp Certified in December 2022. 

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