Despite their perilous position, some companies still aren’t preparing for the end of third-party cookies. But the lack of testing isn’t because they aren’t concerned.
The post Some Brands Are Still Taking A ‘Lackadaisical Approach’ To Post-Cookie Prepping appeared first on AdExchanger.
More Stories
The Post celebrates two years with free access and special subscription offer
ThinkTV campaign tackles The TV Advertising Paradox head-on
EXCLUSIVE: Most Americans Don’t Care If TikTok Shuts Down