Kargo, an Adtech leader in attention-based, innovative advertising solutions and services for brands, retailers, agencies, and eCommerce is announcing it is expanding its video advertising capabilities in New Zealand.
With a 15.8 percent increase in video predicted in the region by Magna Global, quality video advertising solutions are in high demand. Kargo has consistently demonstrated the capability to deliver extraordinary experiences on the small screen using proprietary technology design and deep integrations into our highly curated supply. Kargo has driven the advancements within the advertising industry and now has three new video solutions, delivering attention and purchase intent for brands.
- Branded Canvas squeezes your video back with additional product imagery and messaging, driving deeper awareness and memorability.
- The Split Card offers large real estate next to the video ad, ideal for product showcases, promotional offers or oversized call-to-action prompts.
- The Interactive execution adds subtle branding elements on top of the video for playful motion and bonus attention.
These formats have proven viewability and lift results as recent research from Mercury Analytics proves:
- 83 percent Viewability rate
- 79 percent Video completion rate
- 17 percent lift in brand favorability over non-exposed viewers
- 16 percent lift in purchase intent over non-exposed viewers
And in a direct comparison to YouTube video advertising, Kargo’s video solutions drove higher CTR and more conversions with a comparable CPCV for an auto client.
“Kargo delivers a high-quality video advertising experience that works better than standard pre-roll. Their unique technology and analytics helps us create campaigns that perform extremely well. With Kargo, we are confident that our video advertising is making an impact,” says Josh Chan at Razorfish.
“Kargo has a deep understanding of what resonates with consumers and brands alike. Our enhanced video ads have proven to be highly effective in making brands relevant, grabbing attention, and delivering exceptional performance across important metrics, surpassing industry standards. That’s why we are absolutely thrilled to announce the availability of our video advertising services in New Zealand, especially during this period of significant growth in digital advertising, particularly in the realm of video,” said Lizzie Westgate, the sales Director at Kargo NZ.
“Kargo’s Enhanced video ads empower local advertisers in New Zealand to make a lasting impression.”
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