December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advice for Brands Working With Creators, From Creators

Last month at Adweek’s Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with creators, everyone agreed that authenticity is key. “You have to just be cool,” said actor and creator Boman Martinez-Reid. “You need to…
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