The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement
The post Calculating CAC With An Eye On Retention appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement
The post Calculating CAC With An Eye On Retention appeared first on AdExchanger.
More Stories
Nielsen Gets First-Party Streaming Data Integration Approval From MRC
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO