December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Creativity in B-to-B Marketing Looks Like Today

What makes marketing creative? Historically, when someone has invoked “creativity in marketing,” they were celebrating the cleverness of an ad. But as the remit of the CMO has expanded in recent years to include every aspect of the customer experience–spanning technology, data and analytics–the notion of marketing creativity has changed. In the business-to-business world, where…
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