British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents-short sequences between programming that identify a channel-it approached them not just as promotional material but as a massive public art project. Channel 4’s series of idents, debuting on June 14,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
People Are Surprised JCPenney Is Trendy. Its Comeback Ads Challenge That.
Special PR makes Global PR Agency of the Year shortlist
Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial