Nielsen results name Stuff as number one news site

Stuff.co.nz has once more been named New Zealand’s number one news site, with a monthly audience of two million unique visitors, according to the latest Nielsen results.

Readers visit more often and stay for longer*, devouring more of Stuff’s lively content while they’re there. 

Stuff Group also reaches more New Zealanders through digital and print than any other company with a combined reach of 3.4 million.

Stuff’s print products reach 2.6 million New Zealanders, connecting to valuable audiences including household shoppers and business decision makers. The South Island’s biggest newspaper The Press, which recently won ‘Weekly Newspaper of the Year’ for its weekend edition, grew its audience by five percent across the quarter.

Stuff also dominates the national Sunday audience, reaching 328,000 Kiwis across its Sunday Star-Times and Sunday News publications. Named ‘Best Newspaper Magazine’ at the 2023 Voyager Media Awards, the enduringly popular Sunday magazine collected an extra 12,000 readers (or five percent growth) in the quarter.

Today’s Nielsen results come off the back of Stuff’s success at the Voyager Media Awards, and the successful launch of new digital sites for The Post, The Press and Waikato Times, which offer subscribers the opportunity to engage with local news, anytime, anywhere. 

Stuff’s range of lifestyle magazines have attracted an additional 28,000 readers to the end of March. NZ House & Garden, NZ Gardener and The TV Guide all had readership gains for the quarter, with NZ House & Garden retaining the crown as New Zealand’s number one home, garden and entertaining magazine. Stuff’s magazines lead the home, garden and entertaining category by an easy margin.

Matt Headland, Executive Commercial Director, says the latest Nielsen results firmly position Stuff as number one across digital and print, with the best options for advertising partners.

“Stuff is the best choice in market, whether advertisers want to reach national, regional, or hyper-local audiences. We’re proud to connect our new and existing customers with our growing audiences using a range of integrated omnichannel solutions aligned to the best journalism and content in Aotearoa.”

Joanna Norris, Chief Content Officer, says the results reflect Stuff’s continued investment into journalism that matters to New Zealand communities. 

“We get constant feedback from our audiences and subscribers, and these numbers demonstrate the extent to which they are highly engaged with our brilliant award-winning news and content.”

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