November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Moolah Kicks Is Revolutionizing the Sneaker Game

Natalie White’s got game. After seeing an ad three years ago featuring four WNBA players promoting men’s sneakers, the now-25-year-old CEO founded Moolah Kicks, the first basketball brand designed specifically for women. After White cold emailed the CEO of Dick’s Sporting Goods, the company’s first design launched in 140 retail stores. Now, they’re in more…
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