November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Agency Is Calling Out Cannes Lions Cost With a Battleship-Style Activation

With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks–as well as the lavishness of the occasion. This year, one independent agency is making that point through a parody of the classic game Battleship–only this time it’s set in…
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