November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What’s the Carbon Footprint of Going to the Cannes Lions Festival?

As marketers from around the world pack their bags to head to the C?te d’Azur, we wondered: What’s the carbon footprint of sending a team to the Cannes Lions International Festival of Creativity? The answer to that question is, of course, extremely complicated. It also varies greatly depending on the choices that delegates and attendees…
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