AB InBev’s Marcel Marcondes on Bud Light’s Woes: ‘It’s Coming Back’

CANNES, France — It was meant to be an inspirational seminar about how Anheuser-Busch InBev, the only company Cannes Lions has named Creative Marketer of the Year two years in a row, harnessed creativity to help drive business growth. And it was–for the most part. On Monday, Marcel Marcondes, AB InBev’s chief marketing officer, explained…
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