CANNES, France — It was meant to be an inspirational seminar about how Anheuser-Busch InBev, the only company Cannes Lions has named Creative Marketer of the Year two years in a row, harnessed creativity to help drive business growth. And it was–for the most part. On Monday, Marcel Marcondes, AB InBev’s chief marketing officer, explained…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs