According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory on the open web.
The post Advertisers, Here’s One Weird Trick From The ANA That Could Save You $ 20 Billion appeared first on AdExchanger.
More Stories
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award
Tegel gets heads bobbing with dentsu Aotearoa