According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory on the open web.
The post Advertisers, Here’s One Weird Trick From The ANA That Could Save You $ 20 Billion appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index