According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory on the open web.
The post Advertisers, Here’s One Weird Trick From The ANA That Could Save You $ 20 Billion appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup