Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.
The post Why Ibotta Is Eyeing Performance Marketing As The Basis For Its Future appeared first on AdExchanger.
More Stories
Revolving Door Roundup: Gary Tuchman Departs CNN After 35 Years
The Winners and Losers of Google’s Big Cookie Reversal
Pew Survey Shows Education Level and Party Affiliation Tied to Views on Freedom of the Press